Young British Artists

Saatchi and Saatchi produce young British artists - tax deduction - advertising and promotions firm - that’s what they d and they do it well - reality is they can only deal with one or two people at a time - high flyers

Young British Artists, championed by the art collector Charles Saatchi, emerged as a pivotal movement in contemporary art at the end of the 20th Century, projecting young artists onto the global art scene.

Saatchi and Saatchi is a promotions and advertising company at its core, which meant capitalising on the YBA's boundary-pushing creations effectively transformed the company into a powerhouse of cultural influence. Saatchi's defining tactic deliberately focussed on nurturing a selective roster of high-flyers at any given time. This cultivated an aura of exclusivity that heightened the market value of the chosen few while amplifying their reach and impact.

This innovative approach not only elevated the individual artist's careers but solidified Saatchi and Saatchi as an enduring legacy within the contemporary art industry.